Munif Ali

Do Self-Help Books Actually Work? Here are 3 Alternatives

self help books

Self help books are known as one of the fastest-growing nonfiction genres in the United States of America, expected to grow to $14 billion in sales by 2025. The popularity of the genre is clear as day, but is the hype really worth it?

B2C Marketing Mastery: How Personality Drives B2B Success

B2C marketing

In the current digital marketing scene, B2B (business-to-business) companies are increasingly adopting B2C (business-to-consumer) strategies into their approach. The line between B2B and B2C marketing has blurred, especially with changing consumer preferences.